This project began with a Church trying to engage a generation steeped in a counter-Biblical culture. Greenhouse church is a passionate movement fueled by a powerful vision: See lives changed as heaven invades earth. This ministry leans heavily on a model of discipleship and radical grace. This particular campus of the church is situated in the University of Florida. While it draws all ages, it is primarily a student campus serving young adults currently experiencing the struggles of college life.
Love God. Make Disciples. Change the World.
Because this satellite was on a university campus, the sub-brand for this Church was geared toward a vibrant, youthful expression of Greenhouse’s overall brand. The print campaign that started this brand focused on finding the intangibles that make life worth living: love, acceptance, family, peace, rest, wisdom, purpose and clarity.
Defining The Brand
While all of Greenhouse Church’s brand communicates action and vitality, this campus in particular needed to connect these ideas to a younger crowd. To make sure this sub-brand spoke to its audience, we created a sense of energy and vigor using graffiti-style script, loud colors and hand drawn brand elements to accent colorful photography.