We don’t just create logos, we help our partners establish an all-encompassing brand experience. Cool factor is not the goal — we develop brand systems that will generate results and make an impact in the world.
All of our brand projects start with a strategy exercise. Our collaborative process aims at defining a foundation and rationale for your brand, and ensures that the design work is specific to your needs and those of your end user.
Once we’re clear on visual identity, we can start to expand on your comprehensive visual experience. This is where your brand may require additional elements like photography, iconography, illustration, motion, patterns, and more.
Our strategic process aims at defining a foundation and rationale for your brand, and ensures that the design process is specific to your needs and those of your end user. It also helps us make recommendations on specific branding assets for the production phase.
This technical guide helps you live long in-brand. It includes specifications around sizing, distortion, whitespace, and usage. It will be an invaluable resource to designers and marketers on your team to ensure brand consistency & integrity over time.
– BRANDON WARD, WARD PHYSIOLOGY PERFORMANCE