Greenhouse Church approached us to redefine their brand identity after years of operating on their old identity. A powerhouse when it comes delivering an authentic, gospel-driven message, Greenhouse needed a cohesive system that would allow them to reach more people in a more potent manner.
For a project of this magnitude, we typically focus a lot of our time on ideation and exploring as many options as possible. This was no different. We wanted to see everything that didn’t work so that we could find the one that did.
Greenhouse is no small brand. And they have no small mission. With a brand system as large as theirs, it’s imperative for them to have a guide that allow their internal team and partners to create freely while retaining the integrity of the Greenhouse brand.
We undertook a massive test when working with Greenhouse; re-think and redesign 80+ pages from their old website. We started by doing a website audit to determine what content was necessary and what wasn’t. After that audit, we began consolidating all of their site into a sitemap and user flow that made sense for their end user.
Wireframes: For this project, we built out wireframe options of a few main pages, for us to understand what Greenhouse was hoping to communicate, before we dove into designing 80+ pages.
The new brand identity system, website redesign, and social media content strategy that we created with Greenhouse has led to increased visits to their social media channels and website, along with longer stays on each.