BRANDING

We don’t just create logos, we help our partners establish an all-encompassing brand experience. Cool factor is not the goal — we develop brand systems that will generate results and make an impact in the world.

Brand Strategy

All of our brand projects start with a strategy exercise. Our collaborative process aims at defining a foundation and rationale for your brand, and ensures that the design work is specific to your needs and those of your end user.

PROJECTS

Visual Identity

The basic design elements you need to put your best face forward. This includes your core visual identity — logotype, mark, secondary typography, and color palette.

PROJECTS

Additional Brand Assets

Once we’re clear on visual identity, we can start to expand on your comprehensive visual experience. This is where your brand may require additional elements like photography, iconography, illustration, motion, patterns, and more.

PROJECTS

Marketing Materials

Our strategic process aims at defining a foundation and rationale for your brand, and ensures that the design process is specific to your needs and those of your end user. It also helps us make recommendations on specific branding assets for the production phase.

PROJECTS

Brand Guidelines

This technical guide helps you live long in-brand. It includes specifications around sizing, distortion, whitespace, and usage. It will be an invaluable resource to designers and marketers on your team to ensure brand consistency & integrity over time.

PROJECTS

“ZQ is knowledgeable and are experts in Branding & Marketing. They are in constant communication with the client and give you great value and an excellent product.”

– BRANDON WARD, WARD PHYSIOLOGY PERFORMANCE

ADDITIONAL SERVICES